Marketing at Broad
The Marketing Program at Broad has earned a worldwide reputation for its recognition that an equal focus on leadership and technology skills is imperative for successful marketing executives. The concentration provides expertise in creating, growing, and leading markets.
COURSEWORK—SPECIALIZED MARKETING
CONTENT
Specialized marketing courses include:
- Brand Strategies
- Customer-Driven Strategies
- Developing Global Markets
- Innovating and Launching New Products and Services
- Integrated Marketing Communications
- Marketing Analysis
- Market Creation, Growth, and Domination
- Pricing, Profitability and Marketing Metrics
Learn more about the MBA Marketing Concentration (pdf).
EXPERIENCE—SPARTAN CONSULTING FIRM
This student-operated consulting firm advises clients on a variety of business issues and provides students with working knowledge of consulting practices, business strategies, marketing plans and distribution channels. Spartan Consulting contracts projects from Fortune 500 and small firms alike.
Learn more about Spartan Consulting.
COLLABORATION—THE MBA MARKETING
ASSOCIATION
This student-organized group offers opportunities for friendships and networking, for doing business and having fun. MBAMA sponsors a mentorship program with top corporations, the marketing case competition, development of alumni contacts, treks to marketing firms and presentations by marketing professionals.
Learn more about MBAMA.
CORPORATE EXPERIENCE—INTERNSHIPS/JOB
OPPORTUNITIES
Broad is a top school for marketing corporate recruiters. Among some companies who have offered positions to our students within the last year:
AM Todd
Campbell Soup Company
Dow Chemical Company
EnCana
General Electric
General Motors Corp.
Horizon Key
Infinium |
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Intel Corporation
Microsoft Corportation
Miller Brewing
Proctor & Gamble
Red Hat
Samsung
Tibco Software
Whirlpool
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See a complete list of recruiting companies.
Related Links
Broad School Marketing Department
Download the Marketing Concentration pdf
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