We no longer teach traditional marketing at Broad — we cultivate marketing visionaries who will CREATE, GROW and DOMINATE the global markets of tomorrow.

"The Broad MBA literally paid off immediately. The degree provided my first employer, Leo Burnett, the confidence to place me in a more senior position and pay me the money I needed to make the move to Chicago feasible. Burnett then provided me that first opportunity."
Jim Alexander, Vice President,
Consumer and Strategic Research, The Weather Channel